March 7, 2018

The Great AMP Debate: The Ethics of Google's Mobile Traffic Boost

Another good overview of the controversy surrounding AMP. I think the best point is that developers (myself included) have responded negatively to a variety of technologies and projects that have turned out to be non-issues. However, I agree that this time it feels different and speaks to a larger issue in our society:

On the other hand, the AMP debate feels different, because it reflects the reality that a small handful of large companies can control what it means to run a business or organization on the internet—a defining story of our times, a theme that plays out in ways big and small throughout our society. Associations are not immune to these issues.