Good stuff from Eric Karjaluoto on the need for all kinds of businesses, products, projects, and goals.
You know what people need? All kinds of stuff that doesn’t put a dent in the universe. They need soap bars to clean themselves. They need spark plugs to start their cars. They need reusable containers to store their leftovers. They need belts to hold up their pants; movies to distract them from tough days; and tissues to blow their runny noses into. Few of these things put a dent in the universe, but that doesn’t make them any less necessary (nor profitable).