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RC011

So, I promised some exciting news for this issue of Regular Communication. And that exciting news is… that today is my first day as the Email Marketing Manager for Bonfire.

That’s right, my retirement was short-lived. While I wasn’t looking for a new full-time position this soon after the last one, something just clicked with the team, product, and mission over at Bonfire. I love the idea of helping grow a platform that’s all about making it easier for non-profits, community groups, social movements, and creators make money by selling cool goods. And the team behind it all (at least the members that I’ve met) is really, really good. I’m proud to join their ranks.

The marketing team is small and I’ll be the only member dedicated to email full-time, which is super exciting to me. Although I did plenty of strategy and copywriting at the last gig, the vast majority of my time was spent teaching others how to do email marketing well, as opposed to me practicing those concepts myself on a daily basis. It’s something I’ve been meaning to write about for a long time now. I have a draft of a blog post called “Theorists vs. Practitioners” that’s been sitting in my “Ideas” folder for years at this point. So, I’m thrilled to be able to put everything I’ve learned about email and marketing over the last decade to good use at a good company.

I’m sure starting a new gig will beget plenty of blog posts, too, so keep following along. And, if you want to see how Bonfire works (and support this newsletter), you can buy a Regular Communications t-shirt today. Or get started making your own campaigns.

Some Interesting Things

I got a new ukulele the other day (meet Bonnie), so most of this week’s links are ukulele-themed. If you’re looking for a simple, portable, and fun instrument to learn, there’s nothing better than a uke.

The first link is to this wonderful performance of “It’s a Living Thing” by the Wellington International Ukulele Orchestra. Anyone recognize the sixth person from the left?

You probably know “Rasputin” from TikTok, but I bet you haven’t seen this perfect rendition of it from the West Cork Ukulele Orchestra… And why are all ukulele groups orchestras? I mean, I love it, but still curious. I’m seriously considering starting a ukulele group in my neck of the woods, but think it’d be more of a club than an orchestra.

If you’re looking to learn some beginner uke skills, Cynthia Lin has great lessons on her YouTube channel. And a really nice signature model from Ohana. I played one when I was at the music store and can confirm that it’s a great choice for anyone looking for a modern, playable uke.

And, for more advanced stuff, it’s hard to beat Christopher Davis-Shannon’s lessons on YouTube.

OK, outside of ukulele… this is a really cool resource for illustrators. Roman Mars released the syllabi for a bunch of his past teaching gigs. There are some cool links and a bunch of assignments you can do on your own.

The Regular Communication Playlist

Here are the songs keeping me going this week. Follow along on my official Spotify playlist.

Have any music recommendations? Reply to this email and let me know—I’m always looking for new stuff.

Other Voices

Some gold from Henry Desroches on Twitter:

the obsession cops have with having photo ops any time they do anything is so funny to me, like imagine if every time I made a website I showed up the next day on the TL like
A web designer holding a laptop showing off his newest design on a laptop.

To new starts,
Jason

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Send treats, swag, and old ukuleles to:
16914 Shrewsbury, Livonia MI 48154