December 9, 2016

WTF is &yet story mode?

I’m really curious about what &yet is doing here. It’s an intriguing, beautifully illustrated story that hints at sharing knowledge and growing a community. It’s also an incredibly bold move for the home page of a company that makes money building products and providing services and consulting for tech companies.

A lot of lip service is given to building communities online, but I like how &yet is (in theory at least) rethinking what that actually means (see this post for more explanation). I think it’s part of a small—but growing—movement that’s trying to inject more humanity, ethics, and emotion into the internet, which is something I’m thinking about myself lately.

I may write about that movement sometime soon, but for now, I’m just going to sit and wait to see what &yet has up their collective sleeve.