Unsubscribe Often

Your attention is valuable, so don't be afraid of cleaning up your inbox.

Collage of people overwhelmed by email.

A few years ago, I wrote a post called Subscribe to Everything wherein I encouraged email marketers, designers, developers, etc. subscribed to, quite literally, every email form that they stumbled upon. Except the really shady looking ones, of course.

It’s advice I still give all of the time. During webinars, conference talks, in Slack chats. I stand by it.

But I wanted to offer a quick addendum. And that is:

Subscribe to everything. Unsubscribe often.

You should totally subscribe to lots of email lists to keep an eye on what people are sending, what they’re saying, and how they’re marketing to their subscribers. But don’t feel guilty unsubscribing from lists that just don’t do anything for you.

A lot of email marketers are still sending out shitty emails. Bad copywriting, poorly thought out strategy, broken and boring designs.

Unsubscribe from them.

You probably won’t be learning anything new from their emails and the clutter in your inbox is likely adding unnecessary anxiety to your life. Cut the digital clutter, cut the mental clutter, and feel better.

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