Come Hell or high water, Professional Email Design will be released on January 15, 2015. There is still so much to do (including a lot of writing), but it’s time to set a release date and hold myself to it.
In case you haven’t heard, Professional Email Design is the follow-up to my first book, Modern HTML Email. While there will be some overlap between the two, Professional Email Design will focus solely on the code and development of email campaigns, at the expense of the strategy, tracking, and marketing-y type stuff that goes into a well-rounded email project. It looks at the foundations of email design and breaks down everything you need to know to confidently build HTML emails. It will also go into some more advanced topics like different responsive approaches, CSS3, creating movement in HTML email, and what the future holds for email designers.
Over the coming weeks, I’ll be releasing more information about Professional Email Design including samples, a table of contents, and maybe some fun surprises. To keep up on everything, be sure to sign up for my newsletter.
Phew, time to get back to work.