Another Big Change

July 16, 2021

A t-shirt collage with the Bonfire company logo splashed across the shirts.

This week was my first as the Email Marketing Manager at Bonfire, a small company doing big things.

I quite my old job (the first big change) a little less than two months ago. Honestly, I wasn’t looking for a new full-time gig right away but started a conversation with the Bonfire team and something just clicked. The folks I talked to were interesting, talented, and dedicated to a really cool mission empowered by a well-made product.

If you’re not familiar with Bonfire, it’s a platform that allows community groups, non-profits, and creators to make some money and support their causes by selling custom, high-quality merch. As a former band member who loved designing merch, Bonfire is right in my wheelhouse. And, as someone who describes himself as civic-minded, the thought of empowering other civic-minded folks to raise money for their work makes it all the better.

The marketing team is small and I’ll be the only member dedicated to email full-time, which is super exciting (and a little nerve-racking) to me. Although I did plenty of strategy and copywriting at the last gig, the vast majority of my time was spent teaching others how to do email marketing well, as opposed to me practicing those concepts myself on a daily basis. It’s something I’ve been meaning to write about for a long time now. I have a draft of a blog post called “Theorists vs. Practitioners” that’s been sitting in my “Ideas” folder for years at this point. So, I’m thrilled to be able to put everything I’ve learned about email and marketing over the last decade to good use at a good company.

I’m a little overwhelmed digging through dozens of tabs of documentation, new tools, a new (to me) ESP, and learning as much as I can about Bonfire, our product, and our customers, but I’m thrilled to be part of the team. I’m sure my experience as a noob after so many years at another company will beget plenty of blog posts in the next few months, so I hope you’ll continue to follow along here or via my email newsletter, Regular Communication.

And, if you like what we’re doing at Bonfire, we’re hiring.