A Big Change

On leaving Litmus.

The author in front of a crowd of email marketers at a conference.

Today is my last day at Litmus.

The past 7 and a half years have been mostly wonderful and I’m proud of the work accomplished during my tenure. I made a lot of friends, showed thousands of email marketers the ropes, got to travel quite a bit of the world, and helped build an internationally-renowned company.

But, as George Harrison taught us, all things must pass.

The last few years have seen a lot of growth and change at the company. Some of those changes have been awesome, some have been challenging. But, combined with a global pandemic, an increasingly frightening political landscape, and so many other factors, those challenges have led to burnout and the need to try new things on my own. So, I made the decision to step away and figure out what’s next.

In the short term, I’m going to work on some personal projects like a new book or two, increase my involvement in local civics, and focus on my own physical fitness (something I’ve been promising my family for too long). I’ll also be taking on some freelance and consulting work. And, of course, I’ll also keep publishing my newsletter.

Longer term, I’m looking into new opportunities to work with good people on interesting projects—be they email, marketing, writing, or design-related. If you know of any, I’d love to hear about them.

I expect some people will have questions about my decision and future plans. If you’re one of them, just email me and ask away. I’m always happy to chat.

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