Latest Writing & Things of Interest

June 15, 2019

Link: Delivering Ep. 5: What is email design really?

Over the last decade, I’ve heard a lot of definitions for email design, all of them hit on different aspects of the email designer’s role. However, I’ve found most of those definitions shallow and limiting. In the latest episode of the #DeliveringPodcast, I dig into what I think email design really is.

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June 9, 2019

Link: Alessandro Cortini of NIN Plays a Tascam

This is absolutely fascinating. Alessandro Cortini of Nine Inch Nails uses a Tascam Portastudio, which is an old 4-track cassette recorder, as an instrument. I have one of these sitting on my desk and desperately want those tapes he has. I love the idea of taking a tool and pushing it beyond its intended purpose.

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May 31, 2019

Link: Delivering Ep. 4: Understanding Background Images in Email

Delivering podcast art

In today’s episode of Delivering, I take a look at the humble—but powerful—background image. It’s a companion piece to the recently updated Ultimate Guide to Background Images in Email over on the Litmus Blog.

Oh, and I published a roundup of three trends we’ve loved at Litmus Live and how those trends are impacting this year’s agenda. Check it out and see some cool sessions from last year.

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May 23, 2019

Link: You Got This

Wow, I didn’t realize that Jeffrey Zeldman started working for Automattic this year. That seems like a big (and interesting) move, excited to see what he does there. The first output I’ve seen is this great post about not being so hard on yourself if you’re an old-timer learning new skills in tech.

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May 17, 2019

Link: Delivering Ep. 3: Asking the Right Questions with Chad S. White

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In today’s episode, I’m chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today.

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