My name is Jason Rodriguez. My pronouns are he/him.
I’m a designer, writer, and marketer. I write and speak a lot about email marketing, design, and development and I work hard to show people how to get the most out of their email marketing, grow their businesses, and make genuine connections along the way.
I’m currently the Email Marketing Manager at Bonfire, where I help community organizations, movements, and creators design and sell custom products so that they can keep doing good work in the world.
Before Bonfire, I was the Community & Product Evangelist at Litmus, which is a fancy way of saying that I taught people how to make better emails—typically through writing some wildly popular articles and ebooks and hosting more webinars, workshops, and conference talks than I can even remember. For a few years there, I was responsible for producing and hosting Litmus Live—the industry-leading conference for email marketing professionals.
Before Litmus, I lived the agency life as an email and web designer. I’ve been in the industry for over a decade and have gained a thorough understanding and appreciation of the web and the technologies that power it. I’m an expert in HTML and CSS and a strong advocate for the open web, accessibility, and building inclusive communities online.
Along the way, I’ve written hundreds of thousands of words, including three self-published books and articles for industry publications like A List Apart and CSS-Tricks. I’ve been fortunate enough to travel around the world educating people about the web, email, and accessibility at conferences and workshops.
In my free time, I work with progressive organizations like the Livonia Democratic Club, where I currently serve on the Executive Board as the Digital Communications Coordinator.
I live in Michigan with my wife, two daughters, and a growing collection of musical instruments (mostly ukuleles and a few guitars).
Looking for headshots or a bio? I keep all of that here.
Some Past Work
I’ve done a lot of things over the years, but most has revolved around helping other people and brands write, design, and build better, more accessible, and effective marketing campaigns. Here is some past work that reflects that.
Books & Courses
Webinars & Talks
- Design, Content, and Cadence - Litmus, MarketingProfs
- Email Resolutions for 2021 - Litmus, DonorsChoose, Advisor Group
- The Trends Shaping the State of Email in 2021 - Litmus
- Inbox Nightmares: Facings Our Deepest Email Marketing Fears - Litmus, Oracle
- The Future of the Inbox - Litmus, Salesforce, Verizon Media, Google
- How Design Systems Empower Email Teams Everywhere - Litmus, Zillow, Stack Overflow
- What Makes a Really Good Newsletter - Litmus, Really Good Emails.
- Best Practices for Email Marketing During a Crisis - Litmus, Girl Scouts of the USA, Really Good Emails
- How Design Teams Successfully Collaborate and Hire Remotely - Arc Remote Career Summit 2020
- Building Interactive Emails with HTML, CSS, and AMP for Email - Litmus Live
- Creating Responsive, Accessible, and Future-Proof Emails - Litmus Live
- How the hell do you get (and keep) email subscribers? - UNSPAM Conference
- Understanding Email Design and Development - Litmus Live
- Email Best Practices to Improve Usability and Accessibility - Salesforce Connections
- Designing and Building Emails for Everyone - Soundboard
- Creating Accessible HTML Email Campaigns - Refresh Detroit
- 5 Trends Shaping the Email Marketing Industry - Litmus Live
- Inclusive Email Marketing - Emailing2020
- Engaging Subscribers with High-Performance Design - Litmus Live
- Get Your Helmets: A Crash Course on Email 101 - Email Evolution Conference
- Building Better HTML Email Campaigns - HighEdWeb 17 Technical Academy
- Troubleshooting Email Like a Pro - Litmus Live
- The Principles of Email Design - Litmus Live
- The Elements of Email Design - The Email Design Conference
- Wrapping Your Head Around Modern Email - Digital Summit Detroit
- Innovations and Best Practices in Email Marketing - Financial Brand Forum
- Email at the Turning Point - e-Village Inspiration Sessions
- How to Avoid Broken Links, Broken Layouts, and Unhappy Subscribers - Digital Marketing Day
- But what about email? - QA Summit for Digital Marketing
- Building a Community with Curated Content - The Email Design Conference
- Designing for Emotion in Email - The Email Design Conference
- Bootcamp: Building Mobile First Emails - Silverpop Amplify
- 4 Ways to Get Fresh Insights from Your Email List - Oracle, 2021
- 3 Ways Not Testing Kills Your Email Conversion Rate - Oracle, 2021
- Are you investing in or spending your email subscribers' trust? - Litmus, 2021
- What is BIMI and why should email marketers care? - Litmus, 2021
- How Email Design Affects Conversions - Oracle, 2021
- Balancing Time and Effort for Personalization - Oracle, 2020
- Getting Technical: Implementing Different Languages in Email - Oracle, 2020
- So, You Wanna Submit a Proposal to Speak at an Event - CSS-Tricks, 2019
- What It Takes to Create More Inclusive Email Marketing Experiences - Litmus, 2019
- Are voice assistants the future of email marketing? - Litmus, 2019
- Practical Tips for Better Tech Talk Slides - LogRocket, 2018
- Why We Introduced a Code of Conduct for Litmus Live - Litmus, 2018
- The Easiest Way to Keep Your Web Apps Accessible - LogRocket, 2018
- What Every Developer Needs to Know About HTML Email - LogRocket, 2018
- HTML Email and Accessibility - CSS-Tricks, 2017
- Understanding Hybrid and Responsive Email Design - Litmus, 2016
- The Coming Revolution in Email Design - A List Apart, 2016
- The Tyranny of Tables - Litmus, 2015
- Can email be responsive? - A List Apart, 2014
About This Site
Accessibility and Inclusion Statement
I believe that we all need to work on creating a more inclusive world. One that respects others, regardless of race, religion, age, gender identity, sexual orientation, physical ability, physical appearance, or any other trait which can be used to characterize others.
Every effort is made to make this website inclusive, both through the underlying technology of the website and the language and ideas used in my writing. If you feel I’ve failed in some way, please let me know so that I can do better next time.
I strive to make my website as accessible as possible. Colors are tested for contrast, semantic markup is used to aid those using assistive technology, and I run accessibility tests anytime a major update is made. For those working with slower data connections or older devices, I try to limit file requests and resources to ensure everything loads quickly.
For the last 6+ years, this website has run on Jekyll, a wonderful little static site generator. The underlying markup is clean, semantic, and accessible HTML. Vanilla CSS is used to style things.
The typeface used is the excellent Avenir Next by Adrian Frutiger. If your system doesn’t have Avenir Next installed, it will fallback to whatever sans-serif your system uses.
Everything is hosted on Netlify.
While I use Microanalytics.io on my website, I don’t track or collect any personally identifiable information (PII). Just some vanity metrics on my end to see if people actually visit or read my shit.